So what do you call yourself? A household goods maker? A perfume house? Technically either. Truthfully neither. We looked at Dedcool and came to a conclusion: they are not in the perfume business, and they are not selling household products that smell good. What Dedcool sells is a scent for your life.

(Challenge) Dedcool had outgrown its own category. A perfume house on paper, with a shelf of detergent, candles and air care outnumbering the perfumes five to one. Too diverse to be a fragrance brand, too fragrant to be anything else. Nobody could say in one line what they were. That line was the job.

(Solution) We took that outlook and turned it into film: one day in the life of a soul drenched in her own scent. It is on her laundry. It is in her room. It is her perfume, her air, her everything. The film follows her through a day that smells like her, and lets the title say the rest. "One scent. Everything yours."