(Challenge)

Concentrating on the future in a past-focused industry.

Art investment firms, by standard, judge how likely the Art piece is to remain/grow in relevancy based on its history/past. Heritage thinks differently, predicts the upcoming trends, and recommends to investors the Art pieces they are almost certain to grow in both value & relevancy.

The problem? Heritage's unique approach does not promise safe bets and induces more uncertainty in investors compared to other Art investment firms. Our objective was to ease those uncertainties.

(Solution)

BlueGreen developed a set of creatively executed communication pieces that reinforce Heritage's expertise in their craft. Not only stating their different approach, but their expertise as well.

(Impact)

Using visually striking elements paired with clear and concise messaging, we initially showcased Heritage's expertise before introducing their innovative approach. This strategy of emphasizing expertise first facilitated a greater acceptance of Heritage's new perspective on art investment.