Event planners, and planning agencies in general, are often perceived as one of the most mundane corporate professions. The Agency has been planning clients' weddings and celebratory events for years, their profession is creating great experiences and even greater memories for their clients. The problem? The Agency was positioned as a cold formal/corporate through its looks, struggling to blend into the client experiences they provided well. (Solution) As BlueGreen, we believe if The Agency is the cause of their clients' joy, we should be vocal about that to strengthen The Agency's connection with their clients, inevitably increasing their rate of repeat customers. Through reimagining their brand, we made them look like the joy they provide; colorfully lively. Then, we proceeded by making their visual identity a vessel for the events they provide; offering (fully on-brand) printing and decoration services alongside the events they arrange. The Agency's wide range of colors allows them to pick an appropriate color theme for appropriate events based on the clients' preferences. Custom wine boxes & bottles, indoor posters, menus & tissues are a part of their offerings.