(Challenge) How can we ring out the unapologetic spirit of a natural, organic beauty product? KYND is a freshly launched beauty brand that has mastered the game of producing natural deodorants with impeccable quality. Their problem was the public's perception tied to the word "natural", which immediately rings an innocent & weak quality. They wanted to change that. (Solution) A simple message that focuses on the sensation KYND gives and not the deodorant itself, paired with a high-fashion photoshoot. Every brand's true product is the feeling people get from using their products, and not the products themselves. Embracing that philosophy, our messaging effortlessly connected with our target audience.